Measuring the outcome of marketing campaigns across a fragmented digital media landscape is harder than ever. Audiences are ...

WASHINGTON (AP) — Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing a crackdown on ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

Regulators sent about 100 warning letters this week to drug advertisers, including to Hims & Hers, a major online provider of ...

In this panel from Festive Marketing Camp 2025, Gautam Batra of Xiaomi, Shantanu Chauhan of Noise, and Bhavin Devpuria of ...

Real estate marketers are shifting budgets decisively towards digital, with some allocating up to 80% for online campaigns.

Sandeep Walunj, Group CMO at MOFS, shares insights on brand differentiation, media balance, influencer impact, hyperlocal ...

Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best ...

Brandcast dished out tin foil hats like they were going out of fashion during a cracking 20th anniversary party.

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

In our “Reel Lives” series, Casino Reports shines a spotlight on people working in the gaming business, from executives, to ...

Zapier reports that AI automation enhances traditional automation by combining intelligent technologies, improving efficiency ...