Artificial intelligence and data analytics are profoundly and rapidly changing the digital marketing landscape, giving ...

Measuring the outcome of marketing campaigns across a fragmented digital media landscape is harder than ever. Audiences are ...

UK supermarket Tesco received an outpouring of praise for its series of logo-less billboards, proving that sometimes produce ...

WASHINGTON (AP) — Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing a crackdown on ...

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times ...

Regulators sent about 100 warning letters this week to drug advertisers, including to Hims & Hers, a major online provider of ...

Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand-building, and focuses on targeted campaigns ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

From upcycling hacks to community schemes, we’ve asked experts for their top tips on how to make the most of leftover paints.

At times, actions that appear controversial on the surface prove to be the most powerful in driving the message home ...

Sandeep Walunj, Group CMO at MOFS, shares insights on brand differentiation, media balance, influencer impact, hyperlocal ...

As Diwali shoppers plan bigger spends and seek new brands, Amazon Ads bets on generative AI and self-serve video to woo marketers.