And that extends to the guests. You've bought the perfect baby shower gift and found an adorable card but now what? You know what to write in a birthday card and Christmas cards are a breeze ...

Using the hashtag #shedeservedthepurse, people are recording themselves hiding money and gift cards in baby staples like ...

gift cards and vouchers to get the most for their money, its chief executive told the BBC. Parents could save up to £540 a year by switching between baby milk formula brands, it added.