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Live coverage begins at 6 p.m. ET with debut of Basketball Night in America and Lenny Kravitz’s Sunday Night Basketball show open.
The NBA and the world's basketball community will celebrate the third annual World Basketball Day on Dec. 21 with events to highlight the sport's impact around the globe, the league announced Thursday. Established in 2023, World Basketball Day commemorates ...
Based on data compiled from last season, some suggest that growth can be significant. According to a report by Tom Friend in Sports Business Journal, citing data from Playfly Insights, roughly 15% of the NBA’s total local broadcast audience last season ...
NBA and YMCA announce year-long collaboration as part of World Basketball Day on Dec. 21 to help further the game's growth. Official release The third annual World Basketball Day will take place on Dec. 21. NEW YORK — The NBA family and the global ...