Bubba Wallace sees NASCAR as having all the momentum possible right now with different media partners. Perfect timing then for NASCAR’s In-season Challenge to debut, right?

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

Denny Hamlin chose to race Sunday night in the NASCAR Cup Series at Nashville Superspeedway to try to take advantage of his starting spot spot beside pole-sitter Chase ...

The racing legend is teaming up with Austin Peay State University for a special Governor’s Golden Ale beer. “I grew up in Owensboro, Kentucky, just up the road and they’re a part of the Ohio Valley ...

Former crew chief Larry McReynolds gets on the bad side of the NASCAR fandom for defending Fox Sports against Amazon Prime ...

Prime Video launched its inaugural season of NASCAR Cup Series coverage with an average viewership of 2.72 million for Sunday ...

This past Sunday’s Coca-Cola 600 at Charlotte Motor Speedway had around 2.6 million viewers on Prime Video, per a report from Austin Karp of Sports Business Journal.

Fans have had a mixed reaction to the reported figures from the first NASCAR Cup Series race ever to be broadcast on Amazon's ...

Coca-Cola 600 winner Ross Chastain sits down with Kaitlyn Vincie on Kevin Harvick’s Happy Hour to break down his biggest ...

Cup Series season roars on with the Coca-Cola 600 this weekend, and there are plenty of ways to catch all of the action. Here's how cord-cutters without cable can watch the annual race via live stream ...

Amazon Prime Video’s first-ever NASCAR broadcast impressed fans with its top-tier production of the Coca-Cola 600.

Three major sporting events debuted on new TV homes this past weekend -- the Indy 500 on Fox, NASCAR’s Coca-Cola 600 on Prime ...