The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

The Rays had four days to cover over every Yankee logo, mural and picture they could. But Babe Ruth, Derek Jeter and Co.

Liverpool and all other Premier League clubs were set to holds talks over new top-flight sponsors on Thursday with technology ...

Vancouver Rise FC, the new pro women's soccer team in town, has unveiled their new uniform ahead of their first ever game ...

Notes | With the infielder/outfielder shelved by a broken finger, Kameron Misner makes the opening day roster.

William Douglas has been writing The Color of Hockey blog since 2012. Douglas joined NHL.com in 2019 and writes about people of color in the sport. Today, he profiles Sarah Nurse, a forward for ...

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

When it comes to keeping fans from having to watch the usual heavy load of sports ads, Unrivaled has been undaunted. The start-up three-on-three women’s basketball league, with clubs such as the ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

TAMPA — The Rays feel better about Danny Jansen feeling good enough to start the season on Friday, but they will be without infielder/outfielder Richie Palacios for at least the first two series.

"I have no God-honest control of my golf swing, and I don't know where the golf ball is going right now so I'm trying to get ...