Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and ...

MyFitnessPal has launched a dedicated advertising business, turning the meal planning and food logging inside its app into a ...

Tubi, Fox Corporation’s ad-supported streaming service, has released The Stream 2026: When Intention Becomes Attention, its annual cultural insights report ex ...

Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

DataQuark’s Vinay Tamboli explains that CPM is no longer enough; in a low-cost, high-scale market, media efficiency lies in ...

Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

Harvard Business School Assistant Professor Maren Hoff studies how cultural change shapes consumer behavior and marketplace ...

iMGP Global Partner, an investment management company, released its fourth quarter 2025 investor letter for the “iMGP Small ...

A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the decision-making ...

Retail sales are growing about 4%, that's in line with the pre-COVID trend line. Services spending, which is spending on ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Inflation and tariffs may dominate headlines, but their lasting impact is behavioral. They accelerated an existing shift ...