Madness coincides with Problem Gambling Awareness Month, DraftKings sees this issue as ongoing, regardless of the calendar.

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and PGA.

In January, the company reached a settlement with the National Football League Players Association in a suit that accused DraftKings of failing to pay for using NFL player likenesses in NFTs.

Shares of DraftKings (DKNG) jumped in after-hours trading ... customers and unfavorable sports outcomes throughout the NFL season. Nevertheless, the company’s adjusted EBITDA for the quarter ...