Google Gemini app is getting smarter and more helpful. In its latest update, the app can now understand and respond to ...

Google has quietly increased its level of aggression toward ad-blocker users, with many ad-blockers reporting degraded ...

YouTube debuted open call, a new tool designed to better connect advertisers with multiple creators at once for new campaigns.

Earlier this year, in January to be specific, YouTube TV's latest price hike went into effect. This took the price all the way up to $83/mo, from $73/mo. Although there have been no other intimations ...

According to an email sent to some, Google notes that it plans on increasing the number of ads in the YouTube Premium Lite ...

Ads are coming to Google AI Mode and to AI Overviews on desktop.

uses Google’s Gemini AI model to detect segments in videos that generate increased viewer attention, allowing ads to be placed immediately after these points. Announced during YouTube's annual ...

The Google-owned platform explained that the new system uses Gemini ... selected for ad placements, aiming to improve advertisement visibility and effectiveness. In a blog post, YouTube ...

Peak Points is currently available as a pilot programme The new feature was unveiled at the YouTube Brandcast event YouTube recently began testing AI Overviews in its ...

While the ads themselves aren't created with AI, YouTube says it will use Gemini to find the most emotional point that hopefully leads to more engagement and more click-throughs. Also ...

Just after that emotional or exciting moment, and boom an ad shows up. This isn’t random. YouTube is using Google’s Gemini AI to detect the most emotionally engaging or dramatic parts of a video.