Social media continues to redefine what influence looks like in the modern world. But what does it really take to shape the lives, beliefs, conversations and, sometimes, the spending habits of others?

Digital News Report” by Reuters Institute reveals a continuing shift away from traditional news media toward social platforms ...

Social media has eclipsed television as the top news source in the U.S. for the first time, driven by youth, influencers, AI ...

They were most open to AI personalisation in article summarisation (27%) – something 70% of news leaders said in the Reuters ...

Plus: The pivot to video is really happening, digital subscriptions may have peaked, and other findings from RISJ's 2025 ...

Prominent podcasters like Joe Rogan, along with AI chatbots, are changing how Americans consume news. More people now get ...

Democrats need relatable messengers and content targeting young men where they are, on gaming sites and social media, not a ...

The US presenter hosted Australia’s most popular podcast last year – is his influence something to be worried about?

Trump and Musk’s fiery feud dominates headlines. Whoopi Goldberg says it’s a ploy to distract the public. So, is it real ...

The world's richest man navigates a treacherous period, marked by an insult-filled public feud with Donald Trump, a figure he ...

S ince President Donald Trump’s victory last fall, Democrats have been trying to reengage with male voters, find a “Joe Rogan of the left,” and even fund a whole left-leaning “manosphere.” Young ...