See the star's custom Super Bowl styles here.

In the 2026 NBA All-Star Game, Victor Wembanyama will showoff his new extraterrestrial-themed Nike sneakers. SAN ANTONIO — ...

Derrick Rose shares a lighthearted yet competitive story about Kobe Bryant’s obsession with shoe brand loyalty, revealing how ...

It's been six years since we lost Kobe Bryant, and it still doesn't always feel real. I still remember leaving a movie theater and checking my phone to ...

Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture.

K yrie Irving has been sidelined this season as he’s recovering from an injury. But the nine-time NBA All-Star is still making moves off the court. On Feb. 7, Irving will have a shoe released, ...

With all of last week’s key headlines revisited, let’s dive into this week’s top drops, starting with new Kobe Bryant-themed gear from Nike. Afterwards, check out HBX to see which styles you can cop ...

The China-exclusive returns to the global stage with updated performance internals and a striking visual print.

Kyrie Irving is paying tribute to his mentor, Kobe Bryant, with sneakers and apparel before the 2026 NBA All-Star Weekend.

New Mavericks assistant Phil Handy offers an era-aware breakdown of Michael Jordan, Kobe Bryant and LeBron James in the NBA’s ...

Jalen Brunson has "refused" to have his own signature sneaker, instead opting to continue wearing Kobe Bryant signature ...

Stephen Curry has never shied away from acknowledging how much Kobe Bryant shaped his journey in the NBA. From his early years as a young guard trying.