Lidl's LEGO sets land in stores this March. From LEGO Friends to LEGO Technic, there's something to appeal to every kind of ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

We took into consideration a number of factors here, including scale, creativity, innovation and just plain nostalgic love.

The CaDA Master Mercedes-AMG GT3 is one of the most complex brick builds currently available, but a very rewarding one at ...

LEGO has officially announced a new 1:8-scale Technic McLaren MCL39 F1 car set The 1,675-piece model celebrates McLaren’s sweep of the 2025 F1 constructors’ and drivers’ championships. Realistic ...

Amazon's UK Big Spring Sale means you can save up to 20% on Lego's NASA Artemis II SLS sets, ahead of the launch of Artemis ...

Designed as a set piece for adult builders, the Lego Technic McLaren MCL39 is a brick-by-brick replica of the car driven by Lando Norris and Oscar Piastri in F1 2025. Young motorsport enthusiasts are ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

The Lego Pikachu and Poké Ball model is an excellent Pokémon build, but the final result is a little too unstable for my ...

We review the first Lego Smart Brick sets, including the $70 Darth Vader’s TIE Fighter, the $90 Luke’s Red Five X-Wing, and the $160 Throne Room Duel.