$130 billion+ - Per its end-of-year financial update McDonald's global sales for 2024 hit over ... also been competing in these value wars using marketing tactics and menu updates to entice ...

We've seen plenty of elaborate marketing campaigns from ... including 24 timely & timeless global IPs. The idea is simple: "everyone has a McDonald's order, even in the fictional world." ...

When chief financial officers and chief marketing officers collaborate well, it can boost top-line growth. This was the topic of a conversation I just had with McDonald’s global CFO Ian Borden ...

Leo Burnett UK worked on the campaign to introduce the new burger, with rollouts across Europe spanning social, outdoor, radio, TV and cinema.

McDonald’s is a global brand that has been able to successfully localise its campaigns in Asia to build consumer trust and affinities by effectively tapping into culture. Regional marketing director ...

WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over ...

In what the fast food giant is calling "a front-row seat to a new experience," McDonald's dropped a new meal which highlights iconic McDonald's menu items featured in film, TV, and music over the ...

Franchisees in the U.K., Canada, Australia and Germany will also pay into the global digital marketing fund. The rest of McDonald's markets will transition to the approach later.

The acclaimed creative director, who is stepping down as CEO of Accenture Song, discusses some of the top projects from his career. McDonald’s Corp. is revamping its approach to diversity ...