Effie Worldwide has released the 2024 Effie Index, the 14th edition of the annual global ranking that celebrates the most ...

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—this iconic jingle describes fast ...

India has secured the highest number of finalists at Effie APAC 2025, with a total of 49 entries shortlisted. Australia ...

Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time ...

A new study by Warc, specialists in marketing effectiveness, projects global advertising spend will grow by 6.2% this year to ...

Several reports over the past two weeks have shed light on the ongoing human rights issue of Uyghur forced labor and its impact on global supply chains. The most recent report was published on ...

U.S. ad market prospects have been cut by half a point by WARC, as its global growth forecasts for advertising spend have ...

Taco Bell announces three new menu items after crispy chicken nuggets trial run - Trio of new menu items will be available ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent originally projected in March), the sector should rebound next year with a 7.5 ...

Warc has downgraded its forecast for global advertising spend for the year due to ‘reticence’ to commit budgets in key ...

At the start of 2025, NASCAR faced a blow it hadn’t seen coming. The post NASCAR Ropes In McDonald’s $32 Billion Rival After They Abandoned Iconic Street Race for Good appeared first on ...