A settlement has been reached between McDonald's and Byron Allen's media companies over black-owned media advertising pledge.

McDonald's has settled a $10 billion lawsuit by the media entrepreneur Byron Allen accusing the fast-food chain of "racial ...

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over ...

McDonald's fries are more than a side. Discover the science, secrets, and sizzle behind your favorite golden snack.

Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist ...

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—this iconic jingle describes fast ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

As fast food sales, and consumer sentiment, decline at the same time food prices increase, more and more brands are ...

The global food service industry is on a rapid growth trajectory, forecast to reach USD 3,862,579.9 million by 2025 and ...

Discover why McDonald's is a strong buy amidst tough economic conditions. Explore its market share growth, margin recovery, ...

The wrap will return to McDonald’s menus on July 10 as the company struggles to turnaround a sluggish start to the year. It’s ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.