Lay’s announces its largest brand redesign, introducing new packaging, while emphasizing that its chips are made with real ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

We’ve taste tested a lot of varieties of potato chips in our time. The best BBQ chips? Check. The best sour cream and onion ...

The potato chip brand has unveiled its largest redesign ever, which includes a new logo and updated packaging.

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

As part of the new look, the company adds it want to a new standard for the future of food culture — including having all ...

The top-selling potato chip brand in the U.S. has redesigned its chip bags and recipes. For the packaging, Lay’s said its new ...

"I wanted to create an improved packaging design that would provide easier access to potato chips within a cylinder or tube," ...

"Hopefully we can grow it and scale it up." Game-changing new facility will make surprising use of old potato chip bags: 'The ...

For the first time in nearly a century, Lay’s “enters a new era” with a brand and packaging refresh designed to reach ...

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...