Kanye West announced he’s going back to his roots with a Yzy women’s collection that looks strikingly familiar. The rapper, ...

Whether or not you’re a fan of Kim Kardashian, there’s no denying the meteoric success of her shapewear brand, Skims. The brand’s collection of body-contouring basics has gained a cult following for ...

Happy shopping! Explore the SHOP There’s a reason Skims has become the go-to for so many loungewear lovers: It’s soft, stretchy, and designed to make you feel like the main character—even ...

Skims was founded in June 2019 and was recently valued at $4 billion. It all started with shapewear before branching out into loungewear, swimwear, and most recently, menswear.

Case in point: On Thursday, Jan. 23, she tested her latest SKIMS Valentine’s Day collection at home and modeled them on her Instagram Stories. Two days prior, Kardashian’s intimates brand ...