The Subway restaurant franchisees for the Buffalo, New York, area are recording a redemption rate of 5 percent to 6 percent for mobile coupons. Now compare that with the typical 1 percent to 3 percent ...

One old-school user urged online users to check their mailboxes: “u can find most subway discount codes on the coupons they mail to ur house, and tend to work for a month or two,” they claimed.

More than 100 Subway restaurants in Buffalo participating in the My Subway Mobile effort are using mobile coupons to drive retail traffic with periodic coupons and last-minute special offers.