Breaking away from the mainstream can be a good thing — and that’s what having “Twist And Shout” as a goal song would do. It’s a different vibe than most, but it would get the crowd up on its feet, ...

In a unique show of fan engagement, the Utah Mammoth was officially unveiled on Wednesday, May 7 as the permanent name for Utah’s NHL team, replacing the temporary Utah Hockey Club. Over 850,000 ...

“We’re excited to announce Scripps Sports as the new media partner of the Tampa Bay Lightning,” said Vinik Sports Group CEO ...

After 92 years of failure at the IIHF Men’s World Championship, Team USA took home the gold medal on Sunday in Stockholm.

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

Utah Hockey Club was renamed Utah Mammoth. Josh Lively isn’t the world’s biggest hockey fan. But early this year, the eastern Utah man knew he had to get to Salt Lake City for an NHL game.

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

is now officially the Utah Mammoth after an enormous fan-based renaming campaign. Inspired by Utah's ancient heritage and voted on by the public, the name is a statement of strength and pride in ...