Breaking away from the mainstream can be a good thing — and that’s what having “Twist And Shout” as a goal song would do. It’s a different vibe than most, but it would get the crowd up on its feet, ...

In a unique show of fan engagement, the Utah Mammoth was officially unveiled on Wednesday, May 7 as the permanent name for Utah’s NHL team, replacing the temporary Utah Hockey Club. Over 850,000 ...

A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos ...

SALT LAKE CITY — Immediately after the Utah Hockey Club's official new team name was announced as the Utah Mammoth Wednesday morning, fans rushed to the Delta Center to get their hands on the ...

All NHL teams conjure up images of ice, but Utah’s new team name goes further by invoking an ice age. Utah Mammoth, welcome to the league. The franchise, which went by Utah Hockey Club this ...

According to the team, Utah Mammoth is the product of four rounds of fan voting spanning more than 850,000 votes. The team’s official rallying cry and hashtag is #TusksUp.

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.