The NHL's newest team, the Utah Mammoth has officially launched their first collection of licensed NHL merchandise just one ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

McAfee and his team shared multiple ideas with Smith that could be incorporated at the Delta Center and in the Utah Mammoth fan experience. McAfee shared his idea for a hand sign for the team’s ...

Florida is set to host two outdoor games next year, with the Winter Classic on Jan. 2, 2026, between the New York Rangers and ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

Utah Hockey Club officials wouldn't confirm whether "Mammoth" was their new name after it allegedly leaked on the team's official YouTube channel Tuesday night.

their YouTube page gave fans an early look whether it was intended or not. The team has not yet commented on the leak but all signs point to it being true. We can expect a full brand roll out in the ...

The Utah Hockey Club has been hard at work throughout their inaugural season developing its permanent identity for the ...