These job reductions, part of the Walmart 2025 restructure, aim to streamline operations amid economic challenges like ...

Walmart struggles to match Amazon's growth in memberships and ads, limiting its competitive edge. Click here to find out why ...

Walmart has stated that automation is playing a bigger role in its growth strategy overall following a fourth quarter last year where about half of ad sales came from automated channels. Walmart’s ...

It is a key piece of Walmart’s strategy to focus more of its advertising efforts on automation. Roughly half of Walmart’s ad sales in the fourth quarter came from automated channels. Walmart Connect ...

Walmart Inc <WMT.N> is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.

The refocused strategy was born early last year when Walmart cut ties with its external advertising partner and took the business in-house, calling it Walmart Media Group.

Walmart offers unique advantages in the retail digital advertising space; part of the reason for the company’s e-commerce success is due to its omnichannel retail strategy, which sees the ...

Wal-Mart Stores Inc. has consolidated much of its U.S. creative account with Publicis Groupe, signaling a potential change in the massive retailer's advertising strategy. Publicis on Tuesday said ...

Women featured in local-market-basket price comparison ads are often recruited through parent-teacher organizations.

Wal-Mart Stores Inc. is reviewing its advertising strategy — accounts reportedly worth more than a half billion dollars — as part of a larger overhaul the world's biggest retailer has begun of ...