Source: Arctic Circle XR Studio System. In the recent wave of digitalization, the rapid development of XR technology has ...

Source: Arctic Ring Shadow XR Studio System. In today's rapidly advancing digital age, XR (Extended Reality) technology has ...

I’ve been in the automotive world for over three decades, and I’ve seen cars transform in ways younger drivers can hardly imagine.I remember when having a casse ...

This view is echoed by Professor Iain Buchan, the associate pro vice chancellor for innovation at the University of Liverpool ...

It’s just one finding from a new WPP report on senior marketers’ visions for advertising’s near future. We sit down with the ...

It is absurd to imagine that 88% of the Fortune 500 companies that existed in 1955 have vanished. For instance, the Great ...

Recent advances in reality-virtuality technologies—including Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Extended Reality (XR)—are ...

The modern race car steering wheel bears a striking resemblance to video game controllers, both in appearance and ...

Augmented and virtual reality (AR/VR) headsets have come a long way in recent years, but one problem continues to frustrate ...

Playing AR games can use a lot of battery. Try turning down your screen’s brightness, closing other apps running in the ...

Over the last ten years, we’ve seen some pretty big shifts in how we get around and power our lives. It’s not just about ...

The classroom as we know it is undergoing a profound transformation. Digital innovation has moved beyond simple computer labs ...