Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Now, Delta Air Lines is applying it to something far more direct: the price of your ticket. The airline is testing a new system that uses AI to calculate fares based not just on timing or demand, but ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3 percent of Delta’s domestic ticket prices are now ...

But Delta’s AI system, powered by Israeli company Fetcherr, digs much deeper into personal data. A system that uses AI for ...

In the latest sign that we're living in a late-stage capitalist hellscape, US airline Delta is looking to harness the power ...

The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...