AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

AMC Theaters will have even more ads ahead of its feature film screenings. In 2019, Cinemark and Regal signed a deal with ad ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

While moviegoers are long past the days of rushing to the movie theater to make it to their seats before the listed showtime, ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

One of the largest movie theater chains in the world recently announced a change to what their customers can expect to see ...

The Movie" approaches, Regal Cinemas and Cinemark are racing to the front of the pack with merchandise to rev up excitement.

AMC Theaters is rolling out two exclusive souvenirs to celebrate the June 20 release of Disney and Pixar’s highly anticipated animated film "Elio." ...

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...