While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

Sydney Sweeney’s controversial ‘Great Jeans’ advertising campaign led to a bump in American Eagles stock and a rise in website traffic, but it has had a negligible impact on demand for the company’s ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9% year-over-year ...

What Happened? Shares of young adult apparel retailer American Eagle Outfitters (NYSE:AEO) fell 3.1% in the morning session ...