MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.

The executive will work with Golf Channel, NASCAR, the WNBA, USGA, IMSA, the Olympics and Premier League to elevate the profiles of the company's on-air talent

MSNBC's new name, "MS NOW," was mocked on social media on Monday, and the branding change was compared to several failed computer software products.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

Pete Davidson is reflecting on the time he was in 'trouble' with NBCUniversal over the cancellation of his semi-autobiographical dramedy Bupkis.

Singer turned talk-show host Kelly Clarkson sings a rendition of the 2006 hit with the band during an appearance on 'Songs & Stories with Kelly Clarkson,' airing Aug. 19.

Partnership Extension Ensures Ongoing Airtime for 11 USGA Championships and More Broadcast Network Coverage for the U.S. Open Than Any Other Major

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.