A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U ...
Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.
The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.
Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...
Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...
Paramount and Nielsen have renewed their measurement partnership after a four-month standoff, effective immediately, the ...
As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big ...
Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...