LIV Golf put out a press release to announce their first major partnership with an influencer. Rick Shiels has been a long-time content creator on YouTube for golf since 2012 under the name Rick ...

From the PGA Tour's standpoint, McIlroy believes less is more may be the way forward, urging the circuit's chiefs to "scale ...

Pebble Beach was a great week of golf. But while the play was good, much of the focus was on how professional golf can ...

Rory McIlroy believes the PGA Tour has a schedule problem with the product being diminished and he has called on bosses to ...

The options will grow. Players and OEMs will take more authority of their own content, with the help of previously ...

Brooks Koepka has given fresh insight into his choke at the 2023 Masters where he was upstaged by his LIV Golf peer Jon Rahm.

No one in the YouTube golf space is on the run that Grant Horvat has been on over the past few months. And for good reason.

LIV Golf was in a position of power one year ago as it prepared for another season. Fresh off the signing of the PGA Tour's Jon Rahm and fellow European star Tyrrell Hatton, the league backed by ...