News

Taco Bell adds Quality Meats to its creative roster
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Watch the newest commercials from Nature Valley, Oura, Booking.com and more
Nature Valley hypes new Nature Valley Creamy Protein Bars.
Wilson, the volleyball from ‘Cast Away,’ returns in campaign about ocean plastics
Africa Creative’s effort shows the iconic ball’s journey, and degredation, over 450 years after being lost at sea.
Yuzu’s Cindy Lim on building a social and dating app for the Asian community
The company’s head of brand writes about launching a social/dating app for the Asian community with cultural credibility and community resonance.
How marketers can solve 6 common data strategy challenges
The world of data is innovating rapidly, and keeping up can be difficult. Participants at Ad Age's Data-Driven Marketing ...
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
Kalli Chapman, VP and head of paid media and brand content, talks about using AI agents to handle measurement, the ad tech ...
Marketing winners and losers of the week
"Lilo & Stitch" wins at the box office and Abercrombie continues its renaissance—plus, why it was a bad week for Dollar ...
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Beauty creators ...
Opinion
Why great creative depends on client empathy, not just audience insight
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Beauty creators are showcasing more products found on drugstore shelves in their social ...
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
Beauty creators are showcasing more products found on drugstore shelves in their social media content as economic uncertainty ...
Why drugstore products are dominating influencer beauty routines—and what it means for marketers
Beauty creators are showcasing more products found on drugstore shelves in their social media content as economic uncertainty ...
Elf Beauty to acquire Hailey Bieber’s Rhode brand for $1 billion
Beauty creators are showcasing more products found on drugstore shelves. GF. By: Gillian Follett. AI. How Google’s Veo 3 takes AI video from the silent era to sound for marketer ...