The integrated communications agency’s recent hires include an Executive Vice President alongside three Account Directors across multiple divisions.

One-off example of McLaren 750S features unique design elements that come together to create “a tribute to all things McLaren”. Over 25% of all McLaren Dubai examples of 750S feature extensive ...

Broadcast specialist, markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, ...

The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars of customer experience. The ...

CNN is bringing viewers a renewed series of reporting and programming about modern slavery in the ground-breaking and award-winning editorial initiative, CNN Freedom Project. Throughout 2015, CNN will ...

In late 2014, business intelligence company Cloudfish was born out of the merger between digital agency Fetch and the data analysis division of DNY group. Founded by Michael Chaftari, with the idea to ...

On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five years in MENA, to be precise. When the office first launched five years ago ...

Dentsu Aegis Network MENA has launched a media investment and strategic partnership division called Amplifi. The purpose of Amplifi is to unite the group’s investment management, media partnerships, ...

Starcom Mediavest Group (SMG) has launched its sports division, SPORTS at SMG, in the MENA region on February 8, 2016. The launch event took place in Dubai and although the physical office of the new ...

Integrating all of its agencies under one roof, publicity network Publinet recently moved into a new office in Dubai’s Business Bay area. The group’s new space is largely bathed in white, the ...

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is ...

TikTok commissioned Kantar to investigate the value of user-generated content (UGC), specifically hashtag challenges, for brands on TikTok. The desired outcome of the research was to provide an ...