New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 % of every sale to Apple’s in-app purchase ...

Eugene is a customer-obsessed product leader driving omnichannel experiences across retail and digital, with an app-first mindset. With over a decade of experience scaling products at companies like ...

Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction ...