Creativity has helped Suncorp grow its market share, but key to this was proving its commercial value internally, says ...

From Kraft Heinz’s Todd Kaplan underlining the importance of knowing your customer to older people being negatively ...

As Sky launches the campaign for its new “affordable” Glass Air TV, Sky TV’s managing director discusses how marketing and ...

Given how straightforward the fundamental rules are, it’s no surprise that the best-performing ads are often the simplest.

Having a dedicated marketing effectiveness team can provide rigour and objectivity, but is that level of resource realistic ...

Having generated organic engagement of 1 billion for its first end-to-end influencer campaign, Dove is calling on creators to ...

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the ...

Gap Inc CEO Richard Dickson believes the business has regained its relevance after “losing the plot” on performance marketing ...

Portrayals of older people as having no purpose in life, being lonely or powerless have the biggest potential to cause harm, ...

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

With research confirming the negative impact masculinity influencers can have on male mental health, experts are urging ...

New research finds using creators for brand building drives long-term equity and short-term sales, outperforming traditional ...