When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

Sydney Sweeney's brother Trent Sweeney made light of the backlash her recent American Eagle ad campaign sparked, crediting a ...

The 4-time Grammy winner, 37, name-dropped the "Euphoria" actress in her new song, "I'm Goin' In Till October." ...

Sydney Sweeney's family is seemingly coming to her defense following her controversial American Eagle ad. The actress' ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

Dr. Phil railed against the outrage over actress Sydney Sweeney's "Great Jeans" ad with American Eagle, and vowed to buy all of his female family members a pair of the jeans to "show support." ...

We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the statement continued. “Great ...

American Eagle's ad campaign with actor Sydney Sweeney has sparked a debate about beauty standards. The retailer responds to ...

American Eagle is standing by its controversial ad campaign with Sydney Sweeney, which boasts the tagline: "Sydney Sweeney ...

Dr. Phil supports American Eagle's Sydney Sweeney 'Great Jeans' campaign amid social media backlash and eugenics controversy ...