The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

According to a news release from the university, the new agency will be led by Lucas Motta, who is the current vice president ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Toppin signed a deal nearing $4 million, per CBS Sports' Matt Norlander, to return to Texas Tech. Returning also meant he ...

Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.

The NIL era of college sports is simply fascinating. Less than a decade ago, the thought of high school athletes being able ...

Last month, Judge Claudia Wilken approved a $2.8 billion antitrust settlement that will allow universities to directly pay their athletes for the first time. It was a monumental decision that provided ...

As college athletics enters the first full cycle of NCAA-sanctioned revenue sharing and matured NIL collectives, the economic ...