The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

Toppin signed a deal nearing $4 million, per CBS Sports' Matt Norlander, to return to Texas Tech. Returning also meant he ...

The NIL era of college sports is simply fascinating. Less than a decade ago, the thought of high school athletes being able ...

Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.

Texas A&M Football Commit Wide Receiver Madden Williams Signs Early NIL Endorsement Deal With Adidas originally appeared on ...

According to a news release from the university, the new agency will be led by Lucas Motta, who is the current vice president ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Athletic directors from SMU, TCU and North Texas spoke with The Dallas Morning News about the NCAA’s $2.8 billion settlement ...

Full details on the 18-team event, women's teams included, with more than $20 million in NIL money in Las Vegas this November ...