Jeremiah Smith Flaunts $4.2 Million Lavish Lifestyle After Signing Recent NIL Deal originally appeared on Athlon Sports.

Clemson has long been viewed as the frontrunner for five-star Bryce Perry-Wright—but a late surge from the SEC may be ...

Here's how the SEC's 16 teams stack up when listed by their highest-valued players in NIL for the 2025 season.

Scott Frost’s return to UCF after an 8-year absence is among several topics that will garner attention during the league’s ...

Head coach Hugh Freeze and athletic director John Cohen both gave explanations for Auburn's recruiting cold spell ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

Put another way: Had Utah, which was picked to win the Big 12 last summer and slotted No. 12 in the AP preseason poll, ...

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

College athletics enters a new era July 1 as the House v. NCAA settlement takes effect, formally allowing schools to share ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...