The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Regal Cinemas is offering $1 tickets on family-friendly movies all summer long. Starting Tuesday, June 10, moviegoers can ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.