The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Regal Cinemas is offering $1 tickets on family-friendly movies all summer long. Starting Tuesday, June 10, moviegoers can ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

AMC Entertainment Holdings, Inc.'s rising losses, declining revenue, and rising debt overshadow recent box office gains.