Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Lionel Messi and American star quarterback Patrick Mahomes, against each other in its latest campaign film under the "You got ...

Beckham’s Adidas deal was proof that an athlete’s influence could extend beyond the game. David Beckham partnered with Adidas in 1996 and secured a $160 million lifetime deal in 2003—one of ...

Milwaukee Bucks guard Damian Lillard is joining an exclusive club with his new endorsement deal. Lillard is signing a lifetime contract with Adidas, according to Shams Charania of ESPN. The ...

There was an abundance of sneaker endorsement deals signed in 2024 ... senior lead NBA insider for The Athletic and Stadium. Adidas Signs NFL Star Micah Parsons to a Multiyear Partnership A ...

A 90-second campaign video features Adidas endorsers Patrick Mahomes ... to better understand how elite athletes manage pressure so that the company can provide tangible guidance to athletes at all ...

Endorsements make up the majority ... Whether Coca-Cola, McDonald’s, Subway, Nike, Adidas, or dozens of other companies, athletes can receive seven and even eight zero checks yearly to lock ...

Because of their success, personality, or charisma, sports personalities make great endorsers of sports-related companies, such as Nike and Adidas. Many athletes are also paid to endorse beauty ...