The Evo SL was already a stunner. Its new white-and-blue colorway, quietly released by Adidas, is the best one yet.

To close out the week, our deals team of Rikka Altland, Jacqueline Saquin and Elena Matarazzo scoured the web to find the ...

The initiative also include measures, such as support for exhibitions and financial incentives, all optimizing the environment for "First in Shanghai" products launches. Pioneering China's first ...

A study suggests that new products have a better chance of success during an economic downturn—with some caveats.

The Japanese sporting goods brand hired LaNiece Douglas as president of Yonex North America, tasked with executing its growth plans here that included the April launch of a U.S. e-commerce platform.

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

When Nassef Sawiris strolled into Villa Park with Wes Edens, not only did he rejuvenate Aston Villa Football Club - he also ...

Fashion labels, coffee chains, and lifestyle startups are reimagining what it means to belong in a historic neighborhood that ...

adidas is making its debut in FIFA Rivals, the officially licensed arcade-style mobile football game from FIFA and Mythical Games, launching globally on June 12. Through a new multi-year licensing ...

adidas is entering the world of FIFA Rivals with a series of digital products, features, and in-game content. The multi-year ...

FIFA Rivals is bringing the sports brand Adidas into its soccer universe with exclusive in-game content. Adidas is entering ...

“As more platforms launch agentic capabilities, OpenAI is thrilled to power use cases like the ones Thomson Reuters is bringing to its vast ecosystem of professional users,” said Olivier Godement, ...