Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on ...

Alexa+ launched last year in an "early access" preview, meaning consumers had to join a waitlist or buy a new device to use ...

The broader rollout, announced today (Feb. 4), marks a major milestone in Amazon’s effort to reinvent Alexa for the age of ...

Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available ...

SEATTLE, Washington — Amazon is widening access to its next-generation artificial intelligence assistant, rolling out the ...

By Dawn Chmielewski and Greg Bensinger LOS ANGELES, Feb 4 (Reuters) - Amazon plans to use artificial intelligence to speed up ...

Amazon is taking the wrapper off its upgraded Alexa in the US, offering the AI-enhanced digital assistant to paying Prime ...

The next-gen virtual assistant costs $19.99 a month, but Amazon is bundling it into Prime at no extra charge, giving members ...

Amazon's capital expenditure projection comes in at $200 billion, above analysts' estimates of $146.6 billion and higher than ...

Amazon bets on celebrities and humor to promote Alexa+.

The upgraded assistant is free for Prime members, while others need to pay $19.99 a month.