Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...
Execs at the fast-food giant detail an approach to artificial intelligence that is already powering in-app recommendations ...
When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods.
MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...
Available cell therapies for cancer aren’t easy treatments to receive. Personalized to each patient, the drugs are complicated and time-consuming to manufacture, and must be delivered and administered ...
In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.
Abstract: In today's marketing environment, advertising is distributed across numerous platforms, compelling that advertisers assess both cross-channel and individual effects. MultiTouch Attribution ...
The minute-long ad has been live for months, but Microsoft only just explained AI’s involvement. The minute-long ad has been live for months, but Microsoft only just explained AI’s involvement.
On Tuesday night, at 7:30 pm EST, the Oklahoma City Thunder will tip off against the Memphis Grizzlies for Game 2 of their first-round series on TNT, a widely available cable network. Millions will ...
ABSTRACT: This study investigates the impact of marketing mix elements—Product, Price, Promotion, and Place (4Ps)—on the revenue and profit of Nigerian Breweries Plc (NBL) from 2013 to 2022, using ...
CMOs are beginning to unlock the value of artificial intelligence tools. Concepts like digital twins and spiking neural networks are shifting marketing strategies. Jamie Allan, an Nvidia director, ...
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