In the world of business, the marketing mix has always been the backbone of how companies approach their audiences.

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering in-app recommendations ...

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods.

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...