Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

Lay’s is America’s top-selling brand of potato chips, a category synonymous with junk food. Its maker, PepsiCo, is convinced Lay’s can have an even stronger appeal by marketing the brand’s farm roots ...

The potato chip brand is unveiling an exciting new chapter. For the first time in nearly 100 years, beloved potato chip brand Lay's is unveiling a complete redesign—inside and out. The company ...

The top-selling potato chip brand in the U.S. has redesigned its chip bags and recipes. For the packaging, Lay’s said its new ...

Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo-owned brand is calling the ...

Lay’s game-day inspired chips made their debut on grocery store shelves nationwide on August 18. (You can also buy them on snacks.com.) The flavors come in various sizes and textures, too, great for ...

Lay’s game-day inspired chips made their debut on grocery store shelves nationwide on August 18. (You can also buy them on snacks.com.) The flavors come in various sizes and textures, too, great for ...