Flipkart sees video commerce as a key strategy, with two-thirds of Gen Z using videos to shop. Usage is also surging in ...

Flipkart India Pvt uses social videos to convert young consumers into loyal customers, gaining an edge over rivals.

Flipkart Video Shopping: While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Amazon.com ...

From a virtually non-existent digital market in 2010, India’s digital economy has ballooned to nearly $200 billion today. And ...

Consumer startups on the verge of garnering the maximum share of the economy with the rise of smartphone use, quick ...

When war, trade, and diplomacy dominate headlines, brands can no longer pretend politics don’t affect them. From McDonald’s ...

Flipkart, Walmart's Indian e-commerce subsidiary, is leveraging social videos and livestreams to engage young consumers and ...

Fashion-focussed quick delivery platform ZILO has raised $4.5 Mn in seed funding round co-led by Info Edge Ventures and ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

Aakriti Agrawal has joined Glance AI as Vice President, Strategy & Operations. The company announced the news of her ...