Also new to the world of Cheetos is the very hyped up Cheetos Puffs Cheese Pizza ... Fans of Rold Gold pretzels will be excited to learn that Frito-Lay reportedly plans to release three new ...

To help sell these chips, the ever-smiling Frito-Lay spokesman Jay Leno played up the cheese in T.V. ads ... flirtation with delivering chips and pretzels to consumers in aluminum cans.