Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

Younger Indians are beginning to drink differently. A small number of Gen Z consumers are exploring moderation—drinking less, ...

As the world of work shifts rapidly around Gen Zs and millennials, they are reevaluating the capabilities they need to ...

The Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z.

Zepto Atom offers data insights for consumer brands, aiming to disrupt India's ₹1,000 crore consumer analytics market with in ...

Research: Nearly three in four Gen Z gamers (74%) spend up to six hours each week gaming on their smartphones. and 66% ...

Infobip, a global cloud communications platform, has released a new report titled “Hyper-Personalization: Intelligent ...

Marketing Director Adrienn Popovics reveals how localised strategies, IPL tie-ups, and Gen Z-focused drives have made India ...

In a fast-paced world marked by economic uncertainty, social unrest, and digital saturation, Generation Z is turning inward ... sharing astrological insights on TikTok, and meditating in dorm ...

With growing interest in the F.I.R.E. (Financial Independence, Retire Early) movement, many are balancing present-day needs ...

New Delhi: India's Gen Z is becoming increasingly tech-savvy and informed, with nearly half (46 per cent) of them saying that chipset performance plays a key role in their smartphone purchase ...

The inaugural TOI Power Creator Awards are set to honor India's most influential digital creators across diverse categories.