Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over ...

McDonald’s is a global brand that has been able to successfully localise its campaigns in Asia to build consumer trust and affinities by effectively tapping into culture. Regional marketing director ...

As McDonald's grew into a global giant, it left behind its cast of quirky characters—Grimace, the Hamburglar, and friends—in ...

Top 5: McDonald’s, Dove, KFC, Samsung, O Boticário ...

WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

McDonald’s global CMO Morgan Flatley has admitted the brand was “a little meaningless” to consumers back in 2019. Speaking at the Cannes Lions Festival of Creativity yesterday (20 June), she said the ...

Ronald McDonald’s journey from a local TV personality to a global marketing phenomenon is a testament to the power of effective branding and character development. The lovable clown has not only ...

When chief financial officers and chief marketing officers collaborate well, it can boost top-line growth. This was the topic of a conversation I just had with McDonald’s global CFO Ian Borden ...

While McDonald's has benefited from its global presence during the current ... farmers and suppliers to creating elaborate guerilla marketing campaigns. In Italy, it was a question of targeting ...

The wrap will return to McDonald’s menus on July 10 as the company struggles to turnaround a sluggish start to the year. It’s a simple formula: Chicken, lettuce, cheese and a tortilla.