This post was created in partnership with Teads Key takeaways Brand and performance marketing teams, long-time frenemies, ...

potentially impacting profitability across its global operations. McDonald’s ongoing focus on menu innovation and targeted marketing initiatives presents a significant opportunity for market ...

IAG’s top marketer Michelle Klein has been hired as chief growth and marketing officer. The former Meta executive fills a ...

Effie Worldwide has released the 2024 Effie Index, the 14th edition of the annual global ranking that celebrates the most ...

McDonald’s faced a challenging Q1, as revenue came in below Wall Street expectations and same-store sales declined.

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over ...

McDonald's is a heavy hitter in the fast food game, but customers hated some changes this chain has attempted over the ...

Sandrine Seksik built insight into an integral function within the French arm of the fast-food giant. Speaking to The Drum in ...

McDonald’s longtime AOR Wieden+Kennedy New York spearheaded the effort, with creative by Golin, Agency 123, Alma, Boden, IW Group and Translation; digital marketing by Publicis ... of worms for the ...

A spokesperson from McDonald's Hong Kong told MARKETING-INTERACTIVE that customers ... fascinating fans and global citizens. Recognised as the world's second busiest McDonald's flagship store ...

McDonald’s reported a one per cent fall in global comparable sales in the first ... The brand is also marketing its use of free-range chicken and high-quality ingredients.

Groundbreaking campaigns for Uber Eats, Telstra, ALDI, IAG, McDonald’s and Samsung are among the standout contenders named as ...